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A Review of ‘Eat That Frog!’ by Brian Tracy

  • Posted on August 21, 2014 at 12:29 pm

In Brian Tracy’s book, Eat That Frog!, you are given a set of rules/suggestions to follow to increase productivity and reduce procrastination. I read this book, cover to cover, hoping for some guru secrets. Unfortunately, it was a little underwhelming. Not that I didn’t enjoy it, as I enjoy most self-help books. However, I felt a lot of what he was talking about was common sense. Plus, he really pushed that frog-eating thing a little too hard in my opinion.

Here are the suggestions/rules that really stuck with me:

3) Apply the 80/20 rule to everything. – This means 20 percent of your activities will account for 80 percent of your results. So always concentrate your efforts on the 20% of activities that will yield good things.

This particular rule was news to me before this book. I had never thought of this as fact. I had always just assumed that putting in one hundred percent meant that the universe HAD to match you. But he’s correct. When I set three appointments at work for a special event, only one showed. And he didn’t even buy anything! So, focusing on that 20% tends to be a good idea.

This works in writing as well. Focus on finishing the 20% that helps you succeed later on. Outline, research, get involved, and that will help produce 80% of your writing for you! One article I read mentioned that when you have the energy to get things done, do the hard things, so that the easy things can be done when you are down.

8) The Law of Three. – Identify the three things you do in your work that account for 90 percent of your contribution and focus on getting them done before anything else. You will then have more time for your family and personal life. 

This goes along with the rule above. Identifying the three key things you do that make your work more profitable, more easily done, and more plentiful, then allows you to finish that 20% we were talking about earlier. My three things for writing are: Research, Outline, and Revise. These are the three things I do that contribute to finishing and polishing my manuscripts. At work, they are: Sell, Get Repairs, and Invite to Events.

13) Identify your key constraints. – Determine the bottle necks or choke points, internal or external, that set the speed at which you acheive your most important goals, and focus on alleviating them.

I learned a hard lesson last night at work. I work in a jewelry store, and I’d just sold a $3400 ring, to a couple who had walked in just to look. I thought I had worked very hard, and I was very proud of myself. I even split the sale with a coworker, so that she might benefit from it too, since it had been a slow night and she hadn’t had any sales that month.

Instead of celebrating with me, and acknowledging that I’d worked hard with the sale, she continued a rant she’d had earlier that day, saying that the only reason I had got the sale was because they had come in to buy. Now, this seemed really wrong to me. And I realised that her key constraint was most likely her negative attitude. Since in the last three days I have forced myself to repeatedly tell myself that I can make that sale, I have had three $1500+ days in a row. Clearly, my positive reinforcement of my own mental state has had some effect! This is only made clearer by the fact that before my reaffirmation, I had NO large sales, and in fact, had bombed a big event.

This rule resonates with me because, honestly, I think if she read this book, she might begin to understand how her negative attitude almost brought me down. So yes, despite it’s mediocre common sense, I do reccoment Eat That Frog! if only because, sometimes Common Sense is just what the doctor ordered.

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